Name Change in France

President Macron's strategy for his predecessor is unfolding with a party name change and the inclusion of two center-right parties under the name Renaissance.

One of Macron's fellow socialists originally suggested the name as an alternative to En-Marche. Macron wanted to go a step further toward social liberalism and had a completely different branding strategy, that proved to be a certain win combined with very active and innovative grassroots support.